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CLIENT STORYREAP CAPITAL · DALLAS–FORT WORTH2024 — 2026

the whole operation,
one studio.

Reap Capital buys underperforming apartment communities across DFW and runs them with one team. Since 2026, that team has included us: the investor platform, every property’s site, the films, the inbox, and the software behind the leasing office.

01 · THE FLAGSHIP

reapcapital.com

An investment firm needs a clear front door. We brought the track record, company story and investment writing into one platform, with a direct path for prospective investors to get in touch.

The track record page on a laptop, in front of a rainy city window
The homepage hero on a phone, held in one hand
The invest section and footer on a tablet, on a desk
PROBLEM Slow template, stock hero, deal room hidden. Referrals arrived and bounced.
ANSWER Track record as database, perspectives as editorial system, qualifying invest flow to IR.
STACK Astro · React · Tailwind · MDX · Vercel.

02 · PROPERTY SITES

a site per address.

Every community gets its own brand, site and hourly availability from the property software. La Fortuna in North Dallas and The Landry in Arlington shipped first; both are built on LucidOS and neither looks like the other.

la fortuna DALLAS · 230 UNITS
The La Fortuna homepage open on a laptop fortunaapartments.com

Under new ownership, mid-renovation. Honest photography, hourly availability, a Spanish mirror and an offer published from LucidOS.

the landry ARLINGTON · 288 UNITS
The Landry homepage open on a laptop landryliving.com launching

Written as one day, morning to night, with a virtual tour path for renters relocating to North Arlington.

03 · FILMS

the first film, no stock.

The founder series opens on the question every LP asks before the deck: if this goes sideways, what protects my money? Shot on site, cut in-house, published to YouTube and dropped into the invest flow. One film live, the rest in the edit.

Pref Equity — How Is Your Investment Protected Founder series · August 2026 Watch on YouTube ⟶

STACK & TOOLS

WEB
Astro · React · Tailwind · MDX · Vercel · Supabase
PRODUCT
LucidOS · AppFolio API · Resend · Google Maps
CRAFT
Sony FX3 · DJI Mavic 3 · DaVinci Resolve · Figma
NEXT PROJECT Texas Trinkets & Treasures

What are you building next?

An overdue rebuild, a new product, or a project your agency needs help delivering. Tell me where you are; you don’t need a finished brief.