01
Custom Development
Your business has outgrown its website, or the spreadsheets behind it. I build websites and applications around how you actually work.
You know what needs to change. Let’s work out how.
Websites, applications, brands and early‑stage products. I bring design, development and technical advice together to help your business move forward.
You don’t need all the answers yet.
Bring the business context, the unfinished idea or the process that’s causing trouble. I’ll help define the work, test the assumptions and build what you need.
For twenty years I’ve learned how design, code and business fit together. I still build every project myself.
Twenty years across design, code and creative direction.
One person, from the first conversation to launch, and after.
Still the one fixing it at 10pm.
Michael Froseth — Founder · Dallas, TX
More about meSelected work
A clearer way to sell. A better way to operate. See what I’ve built with my clients.
Reap Capital An ongoing partnership: the investor platform, every property's website, and the software behind the leasing office.
Texas Trinkets & Treasures A personal storefront helping shoppers discover handmade jewelry and start a custom order.
Just launched 
AKH Digital Six launches with one build partner, from custom websites to a repair-shop CRM and crew operations software.
Partnership 
Bar None Coatings Web platform and lead generation system for specialized coating services.
Managed 
Ridge Cut Roofing Web platform for a professional roofing services company.
Managed 
DTX Auto Salon Digital presence for a high-end auto detailing and paint correction shop in Dallas.
Managed Services
Bring me a new idea, a growing business, or something that needs to work better.
02
MVPs & Prototypes
You have an idea and important assumptions to test. I build a focused first version so you can learn before committing to the full product.
03
Brand & Design
Your business has grown, and your identity should show it. I connect brand, interface and content into one consistent experience.
04
Technical Advisory
Something isn't working, and you need clarity before investing in the next build. I assess what exists and help you decide what to improve.
What are you building next?
An overdue rebuild, a new product, or a project your agency needs help delivering. Tell me where you are; you don’t need a finished brief.