No templates. No themes. We build original digital experiences shaped around your business, not our convenience.
We work with founders and operators who want it done right. Websites, applications, design and brand systems built to last and shipped in weeks, not months.
WE ARECLARITY
WHAT WE DO
Custom web applications, brand systems, and technical strategy. We work directly with founders and operators who need results, not slides. Every project ships with source code you own and documentation your team can actually use.
Custom Development
Custom digital experiences engineered to grow alongside your operation. We primarily build with Astro, React, Next.js, Vite, and adjacent frameworks, but the stack follows the problem. We pick tools based on what your project demands.
MVPs & Prototypes
You have a sketch on a napkin or a pitch deck with gaps. We transform those fragments into functional software. Prototypes, MVPs, proof-of-concept builds. The goal is validation before commitment.
Brand & Design
Design that communicates before anyone reads a word. We handle brand identity, interface design, marketing collateral, and motion work. Every asset shares a common origin, and it shows.
Technical Advisory
Sometimes the answer isn't a new build. It's diagnosis. We audit existing systems, locate friction points, and map the path from where you are to where you want to be.
RECENT WORK
A sample of what we've shipped. Each project is custom—no recycled templates or reskinned themes. Hover to explore, click to expand.
GREEN DOOR
DELGADO STORM
ALLEN KIRSCH
THE PHONE GUYS
DALLAS CUSTOMS
Your Project Here
Let's build something worth showing off.
GREEN DOOR
DELGADO STORM
ALLEN KIRSCH
THE PHONE GUYS
DALLAS CUSTOMS
Your Project Here
Let's build something worth showing off.
THE LAB
Internal products born from real problems. We build tools we actually need, test them on our own workflows, then open them up. Some are in private beta. Some are open source. All are built to the same standard as client work.
STATUS: ACTIVE DEVELOPMENT
SYNAPSE UI
Visual Design Engine
A different method for interface design. Map your assets and context as connected nodes, then generate high-fidelity concepts through AI. The usual revision cycles compress. Decisions happen faster.
AETHER
CRM & Visual Headless CMS
Our flagship product. Full control over your data architecture without sacrificing usability for your content team. Structure it your way. We stay out of the way.
VANA
Habit Journey Platform
Habit tracking redesigned around how behavior actually changes. AI builds a phased journey from your goals, stacking rituals into morning and evening sequences that compound over weeks. Not another checklist app.
DISPATCHES
Security notes. Development logs.
Design rationale. Industry signals.
We Open-Sourced Our Internal Astro Boilerplate
Velocity is the Astro 6 boilerplate we built for internal use, refined across two years of client work, and now released under an MIT license.
CSS in 2026: 7 Features That Let the Browser Do the Work
Anchor positioning. Scroll-driven animations. Sibling functions. A few CSS features arriving in 2026 handle patterns that used to require JS libraries.
What AI Can't Replace: Experience in the Age of Instant Everything
The barrier to entry has collapsed. But the gap between what gets built and what actually works is widening. AI made creation accessible—not quality.
FOUNDER
The best client relationships outlive any single project. That's what I'm building toward.
I built my first website at fourteen years old. It was table-based layouts, inline styles, the works. What started as a hobby became a career that's taken me through design, marketing, development, and creative direction over the past 20+ years. I've held titles from Junior Designer to Creative Director, but the constant has always been the same: understanding how all the pieces connect, not just the one I happened to be responsible for that day.
I started Southwell Media in December 2024. I stay hands-on with every project, answer my own emails, and when something breaks at 10pm, I'm the one fixing it. The goal isn't volume—it's building relationships with clients who come back because the work was worth it.
Based in Dallas. Working with clients across the globe.