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Michael Froseth, founder of Southwell Media

The studio — Dallas, Texas

Less handoff.
More hands‑on.

Michael FrosethFounder & your point person

Hey, I’m Michael. The person behind Southwell Media.

I build high-quality websites and applications for businesses, founders, and agencies. You work directly with me—from figuring out the idea to building it, launching it, and seeing what comes next.

Let’s talk

01 / The person

Twenty years across design, development, marketing and creative direction. These days, I bring all of it to the same table.

Experience
20+ years
Your point of contact
1 person
Based in
Dallas, TX
Started Southwell
2024

A lot of experience. A very direct line.

I started Southwell to work closely with the people I’m building for. I want to understand your business, hear the half-formed idea, and help work out what it could become.

My experience helps me connect the pieces: how something looks, how it works, and how it fits into your day. I’m involved in those decisions with you, and I’m still around after launch.

A little more on how I think

02 / Outside the studio

Outside of Southwell. What else I’m involved in.

03 / Working together

Your business. Your agency. I’m in your corner.

Website design for Reap Capital

For businesses & foundersReap Capital

Let’s build your next chapter.

A website that does your business justice. An application that brings an idea to life. We’ll work through it together, with design and development in the same hands.

See the Reap Capital work
Selected work from Southwell’s partnership with AKH Digital

For agencies & creative teamsAKH Digital

Your team. Another pair of hands.

Bring me into the work. I partner with agencies on websites and custom applications, working closely with your team to turn the direction into something ready to use.

See the AKH partnership

04 / The approach

We work through it. Together.

  1. 01 Talk

    Start with a conversation.

    Tell me what you’re working toward and what is getting in the way. We’ll talk about the people using it, what already exists, and what would make this worth doing.

    Bring the context. We’ll find the right questions together.

  2. 02 Shape

    Find the shape of it.

    We turn that conversation into a direction: what we’re building, what belongs in it, and how it should feel. You’re part of the decisions as the idea starts to become something you can see.

    Your feedback shapes the work while it’s taking shape.

  3. 03 Build

    Make it work in the real world.

    This is where the pieces come together. I work through the design and development, with you involved as it becomes a working website or application. We look at how it feels to use, as well as how it looks.

    The person designing it is also building it.

  4. 04 Grow

    Keep the conversation going.

    Launch is a milestone in our relationship. As people use what we’ve built, we can learn from it, improve it, and figure out what comes next. You still know who to call.

    A familiar face for the next chapter, too.

05 / Good questions

Before we say hello. A few things you might be wondering.

Anything else? Just ask.

hello@southwellmedia.com
Who will I be working with?

Me—Michael. We talk through the project together, and I stay hands-on with the design and development. You have a direct line to the person doing the work, from our first conversation onward.

Do I need a finished brief?

Bring what you have. An idea, an existing website, a list of things that are getting in the way. We can work through what matters and figure out a useful starting point together.

Can you work alongside our agency or team?

Yes. Agency partnerships are a big part of Southwell. We can talk through where you need support, how your team works, and how I can fit into the project. The AKH Digital story shows what that can look like.

Explore the AKH partnership
What about budget and timing?

Those depend on what we are building and what is already in place. Tell me what you need, any deadline you are working toward, and the budget you have in mind. That gives us a starting point for a realistic conversation about scope.

What happens after launch?

I stay in the conversation. As your business grows, we can keep improving what we built and work through what comes next. We will discuss the support you need as part of planning the project.

A conversation is a good start

What do you
have in mind?

An early idea, an overdue rebuild, or a project your team could use a hand with. Tell me where you are.

Talk to Michael Or book a call